Nowadays，advertisement is out of control that means you can see advertisements everywhere. So in the competition world, what kinds of advertisement can get more attention. in my opinion, creative is the key word to answer the question. For example, durex made an ad that is about condoms. the ad didn't mention any function of durex condoms. But the bag of durex condom went throughout the whole ad. that bag descended slowly and lightly from a high floor, and when every couple in each floor saw the bag drifting outside the window, their hormone suddenly raised even the very old couple. Finally, the bag fell on a police car's windshield, then two policemen became very ambiguous. It's so funny that a bag of durex condom can make two males to fall into a relationship in the end of the ad! haha! and the background music is Queen for the Night which can give us enthusiasm.
you can check the ad from this website if you really interested in:http://www.upvideo.nl/upvideo_video.aspx?sr=1&vid=k1difqroEU-SfZiGdW5e4Q
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